4th day of Prsentations

4th day started with the man himself, Stefan Sagmeister. He was born in Austria in 1962 and began his studies in Asia. While there, he found his biggest influence and hero, Tibor Kalman, and decided that he would go into graphic design. Most (if not all) of Sagmeister's designs have a hand-written element to them. His style is very unconventional, and as seen by how he carved words into his body, insane to a point. Sagmeister describes himself as computer illiterate, and therefore never used much technological resources. He is most noted for his work with musicians, having done album covers for bands like rolling stone. He even won an award for his design of the Talking Heads CD Box set. I would say Sagmeister's pretty anti-establishment, having made a campaign to cut the pentagon's budget with pig shaped cars.

Next we had Jenna's presentation on Clement Mok. Mok started his career working for Apple in the 1980's, a pretty good company to start off with. He applied his talents not only to design, but publishing and education as well. He's pretty much just known for the wide variety of clients he had and the corporate identities(logos) he created for them. Her presentation didn't really give any influences Mok had, or was at least vague enough that I didn't notice.

Last was Sarah's presentation on Leo Burnett, the guy with the crazy super cool website. I enjoyed playing around with that. Anyway, Burnett is well known for having created some of America's (and the world's) most well recognized characters such as Tony the Tiger and Tucan Sam. I thought that the whole apples theme was really interesting, since it was just a big F-You to those that said he would never achieve success.