Chapter 19

1. Sum up the reading in your own words in 1 paragraph

The New York School style of art was the birth of magazine art, using layouts with a focus on one main image in the middle of lines of text. The book concentrated on this style much in the same fashion as the previous chapter, with a focus on its founders: Paul Rand, Alvin Lustig, Saul Bass, Bill Bernbach, Alex Steinweiss, Robert Brownjohn, and George Tscherny. Rand was the designer that really pioneered the movement. He started out with a heavy use of simple contrast on his images/photos. Saul Bass was responsible for the creation of a variety of corporate logoes and programs. He also created the world's first ever animated sequence for a movie title: The Man With the Golden Arm, a movie about drug abuse. Bass was really the first graphic designer to be involved with making corporate identity for film, he worked very closely with a lot of directors including the infamous Alfred Hitchcock. Most of the other important figures in this era of design worked in advertising firms, but others like Saul Bass off from this traditional place for graphic designers into other industries and became art directors at record companies and clothing companies.

2. Name the one thing (or person) you found most interesting from the reading.

I really love Saul Bass' work. He really took two passions of visual art and combined them to do what he loved. I just think that's really something to aspire to.

3. State at least one question you have after the reading or from last class.

So was the New York School just a style or did it come out of an actual "school"?