This chapter of the text talked about a new style that emerged from the influences of styles from the modern art movement, including De Stijl and Cubism. The geometric based style in Art Deco was popular in the early 20th century and was most notably seen between the 1920's and 30's. Art Deco had a poster style that was much like Art Neuvau, but sacrificed the detail and decoration for simplified geometric shapes with a rather basic color scheme. American, Edward McKnight Kauffer was a noted designer of the Art Deco style. He began his education in the arts in the U.S, but moved to Europe to study since he felt that America was too slow in accepting modern art. Kauffer's focus was on poster design, creating a series of posters for London's Underground that were meant to encourage tourism. Another famous designer of Art Deco was A.M. Cassandre, a Ukranian artist. Cassandre studied art and design in France and also worked on posters, mostly in Paris. His trademark in the style of his posters was to reduce the main object in the image to one iconic symbol and combine it with a variety of bold geometric forms. Cassandre also extended his talents to typography, creating the Bifur, Peignot and Acier Noir typefaces. The chapter also goes on to tell us (in less detail) about other influential designers in the Art Deco style, such as Paul Colin and Jean Carlu.All of them noted poster designers as well.
2. Name the one thing (or person) you found most interesting from the reading.
I thought that the designs Kauffer made for London's Underground were pretty cool. I like how the images are simple, but catch your eye as if it were some kind of intricate renaissance painting.
3. State at least one question you have after the reading. (if you state none here, you’d better have more detail done above to offset the work.)
How did Kauffer's newspaper become so famous when it was, as the text states, "Flawed"?
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