Friday, February 27, 2009

Chapter 10

1. Sum up the reading in your own words in 1 paragraph.

This chapter follows the story of William Morris, an Englishman that acted out towards the social, moral and societal changes that happened due to the industrial revolution. He found his job as an architecht dull and contemplated joining the ministry, when he decided he wanted to be an artist. Morris began the arts and crafts movement, starting as a kind of club of artists with the same ideas of using naturalistic materials to create beautiful and original pieces of art work as opposed to the metal, mechanized and boring monotony of creations of industry. He then created Kelmscott Press, where he printed books and more typeface designs including Chaucer and Troy. John Ruskin was another artist and philosopher who advanced the movement. Not only did Ruskin want to expand the arts and crafts movement's message, but he also advocated improvements in housing for factory employees, educational systems, and retirement benefits.

2. Name the one thing (or person) you found most interesting from the reading.

Well, most interesting is the person that the chapter focused on the most. I got an information overload on William Morris. He created over 500 designs for textiles and stuff and lead an art revolution! I can't really blame him though, he does have a great last name.

3. State at least one question you have after the reading.

Chapter 9

1. Sum up the reading in your own words in 1 paragraph.
Chapter 9 focuses on the impact that the industrial revolution had on graphic design. Urbanization began to grow rapidly in both U.S and European societies. People started moving from agricultural farms for the opportunities that the cities held. Thus a demand for mass production of products and technologies in factories was created. Friedrich Koenig invented the steam-powered printing press and typographic design keeps transitioning more and more from religion towards advertisement. People like Joseph Niepec began what was known as phototypography (photography pretty much) with the invention of early cameras.

2. Name the one thing (or person) you found most interesting from the reading.

Fat Face type was interesting to me. Well, not so much interesting as it was funny...haha

3. State at least one question you have after the reading.

These early cameras seemed pretty weird but lenient in their use. Was there a specific standard method for using them? Like, was there an instruction manual to those things or something?

Sunday, February 22, 2009

Exemplary Image for the Text 3


Saint John the Evangelist on Patmos




This is a painting by Tiziano Vecellio, better known as the Renaissance painter Titian. Titian studied to be an artist pretty much his whole life and was named the official painter of the Italian Republic in 1516. He was awarded many other honors by the court of emperor Charles V of the holy Roman empire throughout the course of his life. I first saw this picture in a textbook I had for a Highschool art class. I like the style of it a lot. As with most famous paintings from the Renaissance, it has a lot of detailed illustration with mythological/religious tones in the story it tells. However, Titian's signature in his style is that he loved to use strong and simple colors with strength of contrasts between figures and backgrounds. Titian wasn't a Renaissance man in the same sense of people we studied in the book (with advances in geometry and typefaces), but I feel it's relevant because it's another example of how illustration progressed from Albrecht Durer's pioneering developement in detail to magnificent colored paintings in the Renaissance era.

Wednesday, February 18, 2009

Chapter 8

1.Sum up the reading in your own words in 1 paragraph.

This chapter is all about more and more innovations to graphic design typeface in the 1700s. These innovations include a larger variety of printing, sizes, fonts, and papermaking. Of these new designs, Rococo was the most fancy and ornate. Then the chapter moved on to people who regulated and standardized type into specific fonts: Fournier le Jeune, George Bickham, William Caslon and so on.

2.Name the one thing (or person) you found most interesting from the reading.

John Baskerville was probably the most interesting thing/person talked about in this chapter. He gave older typefaces a more modern style with thicker lines and smoother more eye catching paper.

3.State at least one question you have after the reading.

What's japaned ware?

Chapter 7

1.Sum up the reading in your own words in 1 paragraph.

Chapter 7 dealt with the Renaissance. It focused on the rebirth of design in general including innovations in things like page layouts, books, geometric proportions and illustrations. The chapter went over key influential figures or "Renaissance men" such as Ratdolt, Griffo and Tory. People that offered new thought to things like typeface, pages in books, ect..

2.Name the one thing (or person) you found most interesting from the reading.

Geoffery Tory, the famous French all around artist that came later during the Renaissance period. How could he not be interesting? He was a prodigy! Translator, poet, publisher, ect.. It was also interesting that he believed letter forms were created by God because any letter with a crossbar covered the form of a man

3.State at least one question you have after the reading.

1. Name of graphic style (or topic) studied this session:

The graphic innovations of the Renaissance era.

2. Describe specific qualities of this style (or if it’s a topic-highlights of that topic) that will help you identify it in the future.

The Renaissance gave us a better use of combining illustrations and text in order to educate(as seen with Ratdolt and using drawings to better explain geometry). It also gave us a bigger variety of typefaces(for example, Griffo's itallics).

3. What is the most useful or meaningful thing you learned today?


It is very useful to know about not just the Renaissance men described in the book (Ratdolt, Manutius, ect.) but also the people that worked under/with them. I think a lot of influential people from the past never really got credit for a lot of things because their thoughts and ideas were attributed to the wealthy men they worked for.

Tuesday, February 17, 2009

Chapter 6

1.Sum up the reading in your own words in 1 paragraph.

We have a large focus on Germany and the progression of the printing press with its effects on culture, such as certain people's jobs. It goes over the printing press moving from just letters to illustrations as well. We see the beginning of marketed and mass produced advertising with broadsides, small slips of paper that would sometimes tell the news of town events or stories. It was called the Incunabula period.

2.Name the one thing (or person) you found most interesting from the reading.

Albrecht Durer is by far the most interesting thing/person from this reading. This is a man that brought better, truer detail to illustration, making it possible for even those illiterate masses to comprehend the message of a text just by looking at his pictures.

3.State at least one question you have after the reading.

What exactly does crible mean?

1. Name of graphic style (or topic) studied this session:

Incunabula.

2. Describe specific qualities of this style (or if it’s a topic-highlights of that topic) that will help you identify it in the future.


Specific qualities of the incunabula period of typographic style includes: illustrations being paired with texts, the "old style" transition from handwritten fonts to more mechanized type, and the beginnings of using written word as advertising.


3. What is the most useful or meaningful thing you learned today?



I learned that the printing press was a very, very, very infinitely important invention. It helped to get more of the masses literate, more informed, and therefore more intelligent. This led humanity to have the kind of "enlightened"/informed societies that it does today starting with revolutions against Kings and tyrants (i.e. French revolution).

4. State at least one question you have after the class.

We're shown the things like the Rhino and the Apocalypse with Albrecht Durer, but the book doesn't really explain the purpose of them. What were these detailed pictures for?

Sunday, February 15, 2009

Exemplary Image for the Text 2





TOP:
This is the Morris family coat of arms/crest (according to Morris County New Jersey archives). It sports fire, standing for courage;armored helmet standing for knighthood and military service; and lions, standing for audacity and strength. The words "TANDEM VINCITER" translates from Latin to mean "At last it is conquered". As the Chinese did, so did my Celtic ancestors have their own seal to identify those associated with the clan/family. It was placed on banners and scaled down smaller to be used on wax letter seals. The picture and print of the crest suggests an easily noticed Medieval style. The lions, the knights armor; the bold all capital letters. Like I said, it's easy to notice the Medieval style and themes. I first saw not this crest but a very similar looking one with the same Latin "motto" written on it, Tandem Vinciter when I was 14 and looking through books at the library for a report on my heritage. So I used the internet to find this particular image, since I don't have that book with me. Even though no one in my immediate family really sports this crest at all, I think it's cool that some people I didn't even know centuries ago had the same last name as me.

BOTTOM:
This is a graffiti alphabet made by a graffiti artist, TORC, out of Perth, Australia. I saw it online in a graffiti artist forum. I thought it was interesting(to me at least) because I'm a big fan of graffiti and street art. As we learned with illuminated manuscripts, alphabets started to adopt different styles(classic, Gothic, Roman, ect...), and therefore different fonts. Graffiti is a font created toward the end of the 20th Century. The reason he laid out an alphabet in his own style was to show other potential graffiti artists what kind of look Australian spray paint had and hopefully inspire them.

Friday, February 13, 2009

Chapter 5

1. Sum up the reading in your own words in 1 paragraph.

Chapter five was basically about this German guy, Gutenburg, and his invention of movable type and most notably the printing press. The chapter told more about Gutenburg's life and struggles then progressed into block printed books and cooperplate engraving.

2. Name the one thing (or person) you found most interesting from the reading.

I found it very interested that the type of material used to make playing cards was dependent on one's social status.

3. State at least one question you have after the reading.

Was the concept of patenting things prevalent in Gutenburg's time?


1. Name of graphic style (or topic) studied this session:

Typography and printing.

2. Describe specific qualities of this style (or if it’s a topic-highlights of that topic) that will help you identify it in the future.

The only real "highlights" of the topic I can think of is that Gutenburg was German and was the actual father of the printing press, even though it took decades(centuries?) for him to be accredited.

3. What is the most useful or meaningful thing you learned today?


I learned that the German and the Dutch were at a race with one another to invent a working printing press. The factor that really determined who would win was which could get the iron press to cool faster/more efficiently so as not to damage the paper.

4. State at least one question you have after the class.

Chapter 4

1. Sum up the reading in your own words in 1 paragraph.

Chapter 4 dealt with a form of writing that was popular between the era of the Roman Empire to the early
Renaissance. This form was called "illuminated manuscripts", costly books that were created with shimmering colors and Celtic illustrations and designs.

2.
Name the one thing (or person) you found most interesting from the reading.

I found half unicals to be interesting. Since writing before these manuscripts just had simple alphabets with letters all looking the same and these half unicals come along suggesting a new form of grammatical tool: capitalization and lower case letters.

3. State at least one question you have after the reading.

Were the colors used in the illuminated manuscripts created from plants or what? Did they use gold to give it that "shimmer" the book was always talking about? Did they even find a way to shave or liquify precious metals in such a way that it could be used on paper without damaging the substrate?

1. Name of graphic style (or topic) studied this session:

Illuminated manuscripts and its production.

2. Describe specific qualities of this style (or if it’s a topic-highlights of that topic) that will help you identify it in the future.

Illuminated manuscripts are hard to pinpoint since there were many different styles of the script, including Celtic, Roman, classical, Spanish, ect... However, illuminated manuscripts can be differentiated from earlier writings in the fact that they added new grammatical tools to writing such as fonts, capitalization, and illustration.

3. What is the most useful or meaningful thing you learned today?


I learned that it didn't really matter what style of illuminated manuscript it was, they were all made by pretty much the same process and every manuscript was a book honoring God in some way (it was always religious).

4. State at least one question you have after the class.

Would you say it was more the illustration of the pages or the color and style of type that characterized illuminated manuscripts?

Wednesday, February 11, 2009

Chapter 3

1. Sum up the reading in your own words in 1 paragraph.

The chapter is about exactly what the title states: the Asian contribution to the development of writing. It covers the Chinese style of writing and printing and the different substrates they used (most notably the invention of paper).

2. Name the one thing (or person) you found most interesting from the reading.

I found it interesting that Ts'ai Lun was a Eunuch for some reason and diefied as the god of papermaking. I didn't even know the Chinese had gods for that kind of stuff.

3. State at least one question you have after the reading.

Why was Confucianism so hated by the Emperor Shih Huang Ti? The book says that this emperor unified China, gave it laws, order and standardizations. I thought Confucianism taught the value of family, loyalty and a way to live by laws of a somewhat moral construct. It just seems like the emperor would have liked this way of teaching people to live.

1. Name of graphic style (or topic) studied this session:

Chinese styles (ex. Calligraphy, shell and bone style, small seam style ect..)

2. Describe specific qualities of this style (or if it’s a topic-highlights of that topic) that will help you identify it in the future.

Basic progressions of calligraphy from bone and shell to small seal still show the same type of portrayal only in a different style. Chinese writing and Chinese language are two completely separate spheres of communication. Their writing is simply pictographic with no link to syllables or sounds from their spoken language.

3. What is the most useful or meaningful thing you learned today?


The most important part of the lesson was learning the different substrates attributed by the Asian culture and the fact that they took writing as a very spiritual practice.

4. State at least one question you have after the class.

Why was Chinese writing such a successful form of communication without an Alphabet? We talked about how alphabets helped progress culture so much in Africa and the middle east, but the Asians were able to get along well and have a humongous empire without it.

Tuesday, February 10, 2009

Chapter 3

1.Sum up the reading in your own words in 1 paragraph.

Chapter three was all about the Asian contribution to graphic design. Over hundreds of years, Chinese calligraphy went through a variety of styles, starting with chiaku-wen "bone-and-shell" style. It was called bone and shell because in ancient China, Taoist priests would take hot metal to things like turtle shells and animal bones and they would read the future or demands of the spirits based on how the bone or shell cracked. Then, with the reign of the first emperor of the Chin dynasty, chiaku wen was regulated into a new writing style, hsiao chuan or "small-seal" style. After the fall of the Chin dynasty, Chinese calligraphy transitioned to chen-shu or "normal" style. The styles of the first Chinese calligraphy were remeniscient of pictographs from the other ancient societies we looked at in earlier chapters. They were relatively easy to understand since each character was made to look like the thing it was representing(logograms). Once the Chinese transitioned to the "normal" style, their calligraphy became simplified characters that were more abstract. The chapter then went on to talk about the vital substrate created by an advisor to the emperor, Ts'ai Lun: paper. The invention of paper, less costly to make than papyrus or the "chops" that were being used, was an obvious breakthrough in both design and the way that the whole world would soon copy information.

2.Name the one thing (or person) you found most interesting from the reading.

I found it very interesting that the Chinese language and the Chinese characters used in writing are two separate entities in their society, having no connection at all. It brought up a lot of questions in my mind like, why have they still not made any connection between the two? It seems like they made collaborating between writing and speaking hard on themselves for no reason.

3.State at least one question you have after the reading.

What did that well known Chinese poet mean when he said that his "ki" or "spirit" connected him and the brush he used to write "one"?

Monday, February 9, 2009

Chapter 2

1.Sum up the reading in your own words in 1 paragraph.

The chapter explains the development of alphabets from early cultures to the Greeks. It was man's attempt at making visual communication more simple to master and subsequently made literacy more available (from only a select few priests and royalty spreading to more humble merchants and emerging somewhat middle classes). The alphabet was developed to represent the sounds of words rather than the word itself so that these letter representations could be combined infinitely.

2.Name the one thing (or person) you found most interesting from the reading.

Alexander the Great has always been one of the most fascinating people in history, to me at least. I already knew some of the things stated in the text, but I'm curious to look up more on this library he had in Egypt. It must have been a marvel at the time when he lived. There must have been knowledge about people and places from half the world.

3.State at least one question you have after the reading.

I can't remember the measurements that led to it, but do you suppose that the measurements of the papyrus scrolls in Alexander's library have anything to do with the "Golden Ratio"?

1. Name of graphic style (or topic) studied this session:

The invention of the Alphabet.

2. Describe specific qualities of this style (or if it’s a topic-highlights of that topic) that will help you identify it in the future.

Alphabets were an evolution of the simple pictographs, ideographs, ect. Instead of simply representing things with pictures, they are smaller, simpler characters that represent sounds of the spoken language; thus allowing for use of syllables and other phonetics.

3. What is the most useful or meaningful thing you learned today?


Generally that alphabets are pretty much universal. There are very few languages that do not have one.

4. State at least one question you have after the class.

What was the first culture to use punctuation and other grammatical devices to their written language?

Exemplary Image for the Text



You may find this image at your local mall or wherever public restrooms are, though they are less common than the simple men/women signs. I just find it funny since I'd never really noticed it before. I mean, when did they start making bathrooms just for families? Is it to make unmarried/divorced people feel bad or something?

Anyway, the sign's design type is obviously a simple pictograph of a man woman and child with some bold faced typography at the bottom reading "FAMILY".

Friday, February 6, 2009

1st Chapter

1. Sum up the reading in your own words in 1 paragraph.

The chapter starts at the beginning. It describes the earliest forms of visual communication starting with prehistoric cave drawings with primitive tools like plants, rocks and blood, then goes on to explain the first drawings from early mesopotamia used as portable means of communication with the earliest canvas: rocks/tablets. Eventually papyrus was used ect...


2.
Name the one thing (or person) you found most interesting from the reading.

I found it interesting that even before papyrus there were seals used to reproduce drawn images so that one could redo the exact same image over and over easily. It's kind of weird how early printing was used in the history of visual communication.

3. State at least one question you have after the reading.

Why do I have to ask a question?


1. Name of graphic style (or topic) studied this session:

The Invention of Writing.

2. Describe specific qualities of this style (or if it’s a topic-highlights of that topic) that will help you identify it in the future.

Specific qualities include simple drawing/pictures that are representative of things. For instance, a man is drawn like a man with head feet, hands and torso(pictograph).

3. What is the most useful or meaningful thing you learned today?


I think it is extremely useful to know that visual communication was developed at the dawn of civilization and, seeing that they started off with drawings and now we have letters, evolved over a long period of time; no doubt with many changes and alterations to get to the point that the form of communication is in today with all of its subtleties and advanced forms of color and 3D imaging ect..

4. State at least one question you have after the class.

I'm still a little shaky on the difference between pictographs and ideographs. Is it that pictographs are made to look exactly like the thing it represents and ideographs are drawings of something else representing something else...or what?